Case study

Showcasing the latest consumer tech

A sales presentation and demo tool for Dell's Latitude family of laptops.
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At-a-glance:
  • Agency: Somnio
  • Client: Dell Sales Team
  • Industry: Computer Goods
  • Type: Product Design
Activities & Artifacts:
  • Technical Discovery
  • Concept Design
  • Usability Testing
  • Concept Validation
  • Detailed Design
  • Development Support
  • Application Testing

Introducing the lineup

Dell’s Latitude sales team needed a new tool to help demo products at trade shows and conventions, so they partnered with Somnio to come up with a fresh approach.

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A design-forward approach to sales enablement

We developed three potential directions for the app, each inspired by iconic marketing collateral. We ultimately leaned into the tablet form factor and infinite scroll to develop a sales tool that felt more like a magazine feature.

Inspired by print, augmented by interactivity

During usability test, we discovered a need for additional navigation and content, so we added a menu and new ways to progressively display tech specs and feature details.

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A bold new look for a legacy brand

The app made prolific use of colorful imagery, motion design, and delightful interactions to create a compelling and engaging experience for interested prospects.

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Functional AND fanciful

The Latitude Navigator was hotly anticipated by Dell sales teams, with positive feedback from users across the organization.

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